Direct Traveller, the UK’s leading tour operator to North Cyprus, launches British National TV Adverts

The advertising campaign is running from the 16th January 2012 – 16th February 2012.

The campaign, which is the first of its kind from any North Cyprus specialist, features footage of North Cyprus and outlines Direct Traveller summer early booking sale.

To view the Direct Traveller North Cyprus commercial click here.

North Cyprus is now being promoted on favourite mainstream UK terrestrial and digital television channels such as ITV, ITV 2, ITV 3, Channel 4 and Sky Channels.

The Direct Traveller advertisement showcases images of the Venetian Kyrenia harbour, Karpaz beach and Bellapais Abbey alongside images that portray relaxation and hospitality to the masses. It is aimed at inspiring more interest to the destination and showing off its appeal as an alternative destination for the British public to consider.

The overall campaign is supported by a continuous national newspaper advertising campaign.

The main aim of the campaign is to increase brand awareness of Direct Traveller and to educate people that North Cyprus is definitely a holiday destination they should consider. A Euro-free holiday destination dubbed as the best of the Mediterranean as it was decades ago, North Cyprus is the Med’s best kept secret. Loved for its slow pace of life and welcoming hospitality, it combines beautiful bays and enchanting sights with a sunny climate all year round.

Ramadan Ozdemir, Managing Director of Direct Traveller said:

“We tested the exposure we would receive last year, now we are gearing for a longer campaign. This is a huge and exciting step for North Cyprus and Direct Traveller.

Direct Traveller Facts:

– Direct Traveller is officially ranked 77th fastest growing company in the UK amongst 2 million private companies, and recognised as the UK’s leading tour operator to North Cyprus.
– Direct Traveller was ranked 77th fastest growing company in the Sunday Times fast track 100 league tables. The award was presented to Direct Traveller at Richard Branson’s estate in 2011.

– Direct Traveller originally launched the first ever British television adverts for North Cyprus in 2011.

– Direct Traveller was awarded “Tourism Travel Company of the Year” by the North Cyprus 2010 national consumer awards.

– Direct Traveller Managing Director was awarded Turkish Entrepreneur of the year in the annual Turk awards. The award was presented by Vince Cable British minister of economy.

– If you would like to view the advert visit: or any imagery please contact Direct Traveller at [email protected] visit or call 0844 414 3073.

Direct Traveller North Cyprus brochure

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