Daily Images | Old Git Wine
Old Git Wine was a huge success story for wine importer, Boutinot. Old Git sold over one million bottles within a year of its launch – backed only by a national PR campaign. Brand extensions included a white partner (Old Tart), a premium wine (Old Git Reserve), a gift set (the Old Git Wine & Talking Tie set), and a USA version, (Old Fart).
Perfectly named wine for me!
Amazing! Somebody bought me a bottle years ago for my birthday. In jest, of course.
It was utter rubbish, as was “Old Tart”.