Turkish Cypriot Eda Tayfur donates ‘Eurasia’ handbag to Rainforest Foundation Christmas Auction

When the Rainforest Foundation contacted Turkish Cypriot Eda Tayfur to donate an item to their annual Christmas fundraising auction, the young luxury handbag designer was happy to oblige. Her ‘Eurasia’ bag was duly offered up, one of 180 items to feature in the charity’s auction. It prompted a bidding war that was eventually won by DJ and music producer Brad Baloo – one half of The Nextmen – who paid the princely sum of £250 for the handbag. It helped raise a total of £11,000 for the charity founded by superstar singer Sting, and will be used towards their ‘Stop the Carve up in the Congo’ appeal and new interactive online mapping tool.Brad Baloo is a committed supporter of the Rainforest Foundation UK (RFUK). He helped to organise their twentieth anniversary musical bash at the Proud Gallery in 2009, where Sting and Ms Dynamite were among the live performers. He said “I love the Rainforest Foundation’s Christmas auction – I always discover new designers and pick up quality quirky items – the Eurasia bag is for my wife.”

The ‘Eurasia’ features in Tayfur’s first collection under her new Eda London label. The super soft lamb nappa handbag is produced by hand in the UK by leading craftsmen and owes its cute curvy design to the bags traditionally used by Mongolian nomads riding across Central Asia. Only recently launched onto the market, the unknown designer’s handbag became the sixth highest earning item in RFUK’s auction, surpassed only by signed celebrity items and a Valentino handbag, helping the charity to beat its 2010 total by fifty per cent.

Eda Tayfur said, “The rainforests are the lungs of the planet – their destruction affects us all. So it’s great to help the charity raise awareness and funds for their campaigns and mapping project.”

The Congo rainforest is the second largest on Earth. 40 million people – two-thirds of the country’s population – depend on the forests of the Congo Basin for food, medicines and building materials. In order to preserve the natural habitat for both humans and animals, RFUK has launched a major international campaign to protect the rainforest, aided by a powerful new tool, MappingForRights.org. This groundbreaking interactive site accurately shows the location of communities living in the forest, how and where they are using forest resources, as well as tracking activities such as illegal logging and poaching in strictly protected areas.

If you can, join Eda and Brad to show some love for the Congo rainforest this Valentine’s Day by going online to donate to RFUK,


About Brad Baloo of the Nextmen, www.thenextmen.com    Brad Baloo is one half of The Nextmen. Together with Dom Search, they form a critically acclaimed UK DJ/production/song-writing duo that have worked with British, American and global artists including Public Enemy, Blackalicious, The Pharcyde, Ms Dynamite, Morcheeba, and Jamaica’s Demolition Man. The pair have travelled the world playing eclectic sets of hip hop, reggae, drum’n’bass, dubstep, soul, funk, ambient, and any other party jacking pleasers they fancy. They have released four albums to date, most recently ‘Join the Dots’ (Universal, 2009).

About the Rainforest Foundation, www.rainforestfoundationuk.org

The Rainforest Foundation is committed to both human rights and environmental protection. It was founded in 1989 by Sting and his wife Trudie Styler after they saw first-hand the destruction of the Amazon rainforests and the devastating impact it had on the lives of the indigenous peoples who lived there. The charity believes the best way to protect the rainforests is to let the indigenous people who have inhabited the areas for centuries control and manage the land. It supports the native population and their knowledge of the local ecology with practical projects, together with international advocacy campaigns to create lasting change.

About Eda London, www.edalondon.com 

Eda Tayfur launched her new fashion label specialising in luxury handbags at the end of 2011. The young British designer shares her name with the Nordic Goddess of Time & Material Things, making ‘Eda’ an even more appropriate name for her fashion label. A graduate of the London College of Fashion and the University of the Arts London, Tayfur draws on both her British and Eastern roots (she is of Turkish Cypriot origin) for her designs, and presented her first handbag collection in 2012. Her label’s vision is to create beautiful bags that are luxurious to touch and built to last. Each one is carefully sculpted by expert hands using the finest materials to the highest specification. She is aided by her Head of Production, master craftsman Peter Sipiano; with 40 years in the industry, he is one of the UK’s most experienced bag makers.

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